Tag Archives: website localization @fr

Common Sense Avisory: Globalization Has Gone Mainstream

New research from Common Sense Advisory, an independent Massachusetts-based market research company, suggests that if your brand is to achieve global online attention, your website must « speak » more languages than just the top few (Mandarin, Spanish, English, Hindi-Urdu, Arabic, Bengali, Portuguese, and Russian – in order of native speakers worldwide). In October 2010, CSA researchers visited 1,000 websites culled from lists of the biggest companies, the top brands, and the most trafficked web properties. They found that most of these sites target visitors in more than one county. More than half appear in multiple languages. Global companies with monolingual websites are a dying breed. Continue reading