Today we would like to draw your attention to another article written by MultiLing`s marketing expert Emmanuel Margetic. “Internationalizing and Localizing Training Materials” was published in the February issue of “Training” – a professional development magazine that has been advocating training and workforce development as a business tool for 46 years.
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Emmanuel Margetic, director of marketing and sales for MultiLing Corporation recently wrote an article that was published in Sales and Marketing Magazine treating the important topic of finding the right words in international business communications. His key thesis: “Just as knowing how to say ‘I love you’ can be more complicated in relationships where barriers of culture and language exist, companies expanding into international markets need to carefully consider the way they communicate their appreciation and interest to customers and potential customers.”
Continue reading “Be Careful How You Say “I Love you“” »
Common Sense Advisory, an independent Massachusetts-based market research company recently surveyed 156 global product developers to determine what they were spending on localization. The majority of respondents worked for firms headquartered in North America and Northern Europe with revenue between US$1 and US$9 billion.
Continue reading “New Research: Demand for Localized Software Is Exploding” »